B2B Loyalty platform that thinks with you.

B2B Loyalty platform that thinks with you — Loyalty that learns
and earns.

XP Rewards AI turns one-time customers into regulars through points that mean progress, badges that recognise real behaviour, and AI-suggested campaigns your team can review and launch in minutes. Works for any business. Ready the day you are.

2.4×Repeat rate
80%More return visits
48hFrom setup to first reward
The thesis

Most loyalty programs compete on price.
We think that's a race to the margin.

A modern rewards platform isn't a coupon dispenser. It's a progression system that turns transactions into journeys, actions into identity, and customers into advocates. The AI layer makes those mechanics smarter: the right quests for the right customer at the right moment, drafted in seconds and approved by your team.

The old way

Earn 5% back. Redeem for a discount. Repeat.

Transactional. Replaceable. Every competitor offers the same thing, so customers shop on price and leave on price. Programs become a cost center instead of a growth engine.

XP Rewards AI

Every action contributes to who you are becoming.

Points that signal progress. Badges that recognize identity. Quests that direct discovery. Tiers that make status feel earned. An AI co-pilot that surfaces the right campaign at the right moment. A system that works whether you sell dinner reservations, software subscriptions, or weekend getaways..

THE PLATFORM · FOUR LAYERS

Four mechanics.
One system that gets smarter.

Points, badges, quests, tiers — each optional, each event driven. The AI sits across all of them, bringing you opportunities your team reviews and acts on.

01 · Points

Every point earned. Every point explained.

Set rewards for any action that matters — first purchase, repeat visits, category discovery, referrals. Add bonuses for premium members. Points reverse automatically on refunds. Finance always knows exactly what's been earned and why.

First booking
Apr 17 · Welcome bonus
+ 500
New category explored
Apr 19 · Wellness
+ 250
Qualifying spend
Apr 20 · $84 × 10pt
+ 840
Cancellation reversal
Apr 20 · Policy 14-day
− 120
02 · Badges

Collectible identity, not childish stickers.

Milestones, category depth, geography, seasons, streaks, surprise unlocks. Hint states keep the next one tantalizing. Earned states feel luminous — distinct from locked.

Regular
Foodie
Insider
?Mystery
03 · Quests

Offers that bring customers back.

Drive repeat visits, new category discovery, off-peak bookings, and partner moments — all from a simple admin interface your marketing team runs. No developers. No specialists, No waiting.

Try 3 categories this season2 of 3
Weekend streak · 4 weeks3 of 4
Refer a friend0 of 1
04 · Tiers

Status that feels earned, not bought.

Paid subscription, earned status, invite-only, or a mix — whichever fits your business. Premium benefits appear at exactly the right moments — never pushy, always worth having.

BaseAuto-enrollment
Curated Circle2× points · Partner perks
Insider AccessPriority · Exclusive inventory
Private SuiteInvite only · Curated events
05 · AI Intelligence Engine

Co-pilot, not autopilot.

The AI watches your program and brings you ideas — campaign drafts, customer groups worth targeting, reward tweaks worth making. Every suggestion comes with a plain-English explanation and a cost estimate. You decide what goes live. Always.

AI Campaign suggestionPending review
Goal: reactivate customers inactive 60 days.
Segment: 1,240 lapsed single-booking members.
Reward: 500 pts + “Comeback” badge · est. liability $620.
Smart segment identifiedPending review
Near-tier-upgrade · 312 members within 500 pts of Insider Access.
Built for any business

The same platform.
A thousand different programs.

XP Rewards AI doesn't pick a vertical. The same loyalty engine adapts naturally to marketplaces, retail, hospitality, subscriptions, and local services. Any business, any customer journey.

Marketplaces & experiences
Explorer identities, neighborhood badges, partner perks from operators. Turn a booking engine into a progression journey.
transactioncompleted booking
categoryexperience type
locationcity · neighborhood
Ecommerce & retail
Points that reverse automatically on returns. Clean finance reporting. A loyalty layer your customers love and your CFO can explain.
transactionfulfilled order
categoryproduct collection
locationstore · channel
Hospitality & travel
Anniversary recognition, city collector arcs, tier-unlocked inventory. A lifestyle brand aesthetic your luxury properties can actually put their logo on.
transactionconfirmed stay
categoryproperty · room type
locationdestination · region
Subscriptions & memberships
Tenure badges, renewal bonuses, upgrade nudges at exactly the right moment. Make the second year feel better than the first.
transactionrenewal
categoryfeature adoption
locationworkspace · seat
Local services
Salons, studios, clinics, restaurants. Visit streaks, branch badges, merchant-funded perks. Fortune-500 depth without enterprise pricing.
transactioncheck-in · visit
categoryservice offered
locationbranch · studio
Events & attendance
Attendance badges, seasonal quests, early-access windows for return attendees. The season ticket that earns you more season.
transactionticket scanned
categoryseries · genre
locationvenue · festival
Partner ecosystem

Coalition value,
without coalition overhead.

Let your customers earn in your world and redeem across a network. Partner-funded perks reduce platform burden while deepening the relationships that matter. The AI makes sure each offer goes to the customers most likely to actually want it.

01

AI-matched merchant perks

Local partners fund their own incentives. The AI engine identifies which customer segments are most likely to respond so perks feel relevant, not generic. You broker the relationship; the AI finds the fit.

02

AI Campaign Builder

State a goal: reactivate dormant members, drive off-peak demand, promote a partner category. The AI drafts a target segment, quest structure, reward mechanic, and message copy. Your team edits and approves before anything goes live.

03

Referral & group rewards

Turn advocates into acquisition. AI identifies referral catalysts from behavioral patterns. Group organizers, advocate badges, and shared challenge bonuses make social behavior a first-class growth channel.

What loyalty done right earns you

Numbers worth putting
in a board deck.

2.4×
Revenue per enrolled member compared to customers outside the program — consistent across industries over six months.
Revenue uplift
80%
Increase in repeat purchases for customers who earn their first badge within their first 30 days.
Repeat purchases
48h
From admin setup to first points awarded in a live environment. No rewards engineer required. No waiting.
Time to first earn
start your program

Build something
customers come back for.

XP Rewards AI is opening to a small cohort of founding businesses ahead of general availability. Drop your email to hold your spot — we'll be in touch with early pricing, a private walkthrough, and everything you need to get started.

We'll only use your email to share launch updates. No marketing.
NO CREDIT CARD · YOUR DATA STAYS YOURS · AUDITABLE FROM DAY ONE